Sensation and Perception Homework Essay Example | Topics and Well Written Essays - 1000 words

Sensation and Perception Homework - Essay Example For this process to complete the function of the eye is the most important one and its shape, size and location determine the capacity and functionality of the seeing capacity. Before deciding the design of eye for the new animal species, the most important thing we have to consider is the habitat and the surrounding environment where it will have to struggle for its survival. The foremost thing we should know is whether it is a hunting and assaulting animal or if it is a prey animal taken for food purpose. For the species involved in hunting the frontal eyes suit better because these eyes can give excellent depth perception due to the location in front of the head. On the other hand, the lateral position of eyes suits better for the prey-animals which gives them a panoramic view of the objects and helps them to anticipate and percept their hunters. After the placement of eye, its size and shape also determine its functionality. There are mainly two types of eyes, the most developed eyes like we, the human beings, have and the simple ones like a patch of photosensitive pigment which is found in many worms. The third option for designing the visual system is about its ability for movement. The movement of eyes helps the living beings to see objects from different angles giving better view of the object. However, the movement of the eyes is not sufficient in itself, the body shape should also facilitate in its movements to have wider seeing perspective. Thus, I would like for the new animal species a visual design which has frontal position to give excellent depth perception, medium sized to allow fast movements and the starling-like eye movements. 1.2 About fifty years ago, many a brain disorders were undiagnosed due to the lack of modern-day equipments and the research which by now has facilitated the medical professionals to anticipate and diagnose complicated neurological and brain disorders like Parkinson's, Anton's syndrome, and Meige syndrome etc. due to the lack of proper awareness about such disorders, the lives of patients were miserable and they had to rely much on their attendants. The real problem with some of the patients having brain disorder was that they did not realize they suffered some sort of disorder like in Meige syndrome in which the patients affirmed quite adamantly that they were capable of seeing even though they cortically blind. However, now the medical science has made extensive researches and is now able to control these disorders to some extent (Charles Bonnet Syndrome. 2007). However, it is a matter of concern that there is no specific treatment for these disorders and the medical professionals are able to control it in initial stages as well as handling some symptoms of the disorder. It is hoped that with further concentrated researches, these disorders will be controlled efficiently within next 50 years. 1.3 Structure of the Eye The structure of the eye or as is called the eyeball, is spherical approximately 2.5 cm in diameter. The outer part of the eye consists of three layers of tissue. The outside layer is the sclera having protective coating and it covers about five-sixth of the eye surface. The middle layer is called choroids, a vascular layer which is continuous with the ciliary body and with the iris. It lies at the front of the eye. The innermost layer of the eye is the

Analysing organisation. Wal-Mart Essay Example | Topics and Well Written Essays - 3000 words

Analysing organisation. Wal-Mart - Essay Example A firm existence in the American market and exploitation of every opportunity and space during the initial establishment years has enabled Wal-Mart to enjoy a unique brand name. It was a successful strategic move for Wal-Mart to concentrate on the US market, and establish firmly on home soil. From the exploits of the home market, Wal-Mart had enough experience and sufficient resources to make investments abroad. Wal-Mart has coverage for retail business in more than fifteen countries today, with branches in Argentina, Brazil, Canada, Germany, India, Japan, South Africa and the UK among many others (Wal-Mart, n.d.). This presentation highlights the various concepts that can be associated with Wal-Mart as a global player in the retail industry. SWOT analysis is relied upon in the design, with the initial part highlighting the strengths and opportunities that an insider at Wal-Mart would quickly give while the second section highlights threats and weaknesses that are critical to the company. General review is a biased outlook on the positives of the company as opposed to the critical review that criticises various business concepts and approaches adopted at the company. Data Collection Information on SWOT from primary and secondary sources made the bulk of research, with an explanation and discussion on the main issues making up the presentation. SWOT as the main theme of the paper identifies with the needs of understanding the operations from an internal as well as an external perspective (Broughton, n.d.). The discussion is not exhaustive on the SWOT analysis but only a selected few items picked formed the discussion on which to base the presentation. General Review (Strengths and Opportunities) Ownership Wal-Mart began and remained as a family business as Walton dedicated his entire to the service and development of the company. Such level of commitment for the management of business usually enables the manager to set organisational objectives above any other interest. Evidently, the success of the corporation as one of the main global players in the retail industry owes much to the man-management techniques that Walton applied (Walton and Huey 1993, p32). As an individual, the president of the United States recognised Walton’s contribution to business and awarded him for his achievement just before his death. This is a milestone achievement for an individual leading an important business player as Wal-Mart in the global economy. Walton retained great influence on the decision making processes at the company in many aspects, despite the fact that the listing of the company implied that he donated some of the leadership to the shareholders. His contribution to the running of the business is undisputed and perhaps, therefore, Wal-Mart’s successes owe much to his roles in the company. The demise of Sam Walton in 1992 paved way for another Walton, Robson who took over as chairperson of the Wal-Mart Board a few days later. Tradition Since its establishment in 1962, Wal-Mart has kept off temptations of changing the market approach from the initial vision of the pioneer (Frank 2006, para.6). Sam Walton envisioned a retailing busines s with a unique pricing strategy that would target the lower end markets by initiating price cuts. Targeting the specific market niche in the retail business and making it possible to stick to it was perhaps the strongest business ideas adopted by Walton. In the modern business strategy applied at Wal-Mart, pricing is a uniquely important tool implemented for the initial objective laid down by Walton several decades ago. In all the retail outlets